● 2026 marks sixth-consecutive year of Driving to End Hunger campaign
● All 99 Mitsubishi Motors dealers in Canada took part, supporting local food banks
● Mitsubishi Motors and its dealers cross over $1 million donated over six-year campaign
MISSISSAUGA, ON, October 15, 2026 – Mitsubishi Motor Sales of Canada (MMSCAN) and its dealer network have once again united to support communities across the country through the 2026 Driving to End Hunger campaign.
For six years, Mitsubishi Motors dealers have supported communities across Canada through fundraising and food insecurity awareness efforts benefitting Food Banks Canada and local food organizations. This year’s campaign took place in the weeks leading up to World Food Day on Friday, Oct. 16.
In total, MMSCAN and its dealers donated $340,000 along with 2,800 kilograms of food through the 2026 Driving to End Hunger campaign. In addition to dealer-led fundraising efforts, MMSCAN contributedto Food Banks Canada, while employees at its head office and Parts Distribution Centre in Mississauga, ON supported local food banks through food drives and volunteer initiatives.
“Driving to End Hunger continues to show what’s possible when our network comes together to support Canadians,” said Kenichi Kawaji, President and CEO of Mitsubishi Motor Sales of Canada. “Once again this year, every Mitsubishi Motors dealer across the country participated in the campaign. That continued commitment from our dealers, employees and customers is making a meaningful difference in communities from coast to coast.”
Since MMSCAN’s partnership with Food Banks Canada began six years ago, the company and its dealers have donated more than $1 million plus more than 10,000 kg of food to national and local organizations fighting against food insecurity in this country.
“We are deeply grateful to Mitsubishi Motors Canada and its dealership partners for their continued leadership and generosity through the Driving to End Hunger campaign,” said Kirstin Beardsley, Chief Executive Officer, Food Banks Canada. “With nearly 2.2 million visits made to food banks this month, partnerships like this make a meaningful difference in communities across the country. For six years, Mitsubishi Motors Canada has stood alongside Food Banks Canada and local food banks, providing critical support where it is needed most. We sincerely thank everyone who contributed to this year’s campaign and for their ongoing commitment to helping build stronger, more food-secure communities.”
About Mitsubishi Motor Sales of Canada, Inc.
Mitsubishi Motor Sales of Canada (MMSCAN) is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. The 2026 product range includes the RVR subcompact crossover, Eclipse Cross compact sport utility, Outlander compact sport utility, and the Outlander PHEV, Canada’s best-selling plug-in hybrid vehicle. MMSCAN supports its 98 dealerships with a head office team and parts distribution centre, both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ more than 2,100 people in communities large and small. For more information on the full lineup of Mitsubishi Motors vehicles, visit Mitsubishi Motors Sales of Canada.
About Food Banks Canada
Food Banks Canada is the leader in addressing food insecurity in Canada. Our mission is to provide national leadership to relieve hunger today and prevent hunger tomorrow in collaboration with the food bank network from coast to coast to coast. For over 40 years, food banks have been dedicated to helping people living in Canada with food insecurity. Over 5,500 food banks and community organizations come together to serve our most vulnerable neighbours, who — this year — made close to 2.2 million visits to these organizations in one month alone, according to our HungerCount report. Since 2010, Food Banks Canada has shared over $1.2 billion in food supports and over $292 million in funding to help strengthen the food bank network to meet demand and improve access where it’s needed most—while, backed by leading research, advocating for meaningful actions from governments to counter hunger and its root causes. Our vision is clear: to create a Canada where no one goes hungry. Visit foodbankscanada.ca to learn more.
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