· 2025 marks the fifth year of Mitsubishi Motor Sales of Canada’s Driving to End Hunger campaign
· All Mitsubishi Motors dealers in Canada took part, supporting local food banks
· Together, Mitsubishi Motors of Canada and its dealers have donated more than $1 million
to help aide food insecurity over the past five years
MISSISSAUGA, ON, October 17, 2025 – Mitsubishi Motor Sales of Canada (MMSCAN) and its dealer network have once again united to support communities across the country through the 2025 Driving to End Hunger campaign.
Now in its fifth year, the 2025 campaign ran over several weeks leading up to World Food Day on Thursday, Oct. 16. Participating dealers gathered monetary contributions and much-needed food donations to support Food Banks Canada and local food banks across the country.
The Driving to End Hunger campaign generated a combined total of $316,000 and more than 4,690 kilograms of food from Mitsubishi Motors Canada and its 97 dealerships. As part of this year’s efforts, Mitsubishi Motor Sales of Canada made a direct donation to Food Banks Canada at the national level while employees at the company’s head office and Parts Distribution Centre in Mississauga, ON also contributed food through internal drives and volunteer efforts. Since 2021, MMSCAN and its dealers have donated more than $1.1 million to local and national food bank organizations.
“I want to thank our dealers, customers and the communities our Mitsubishi Motors stores serve for giving generously to this important cause,” said Kenichi Kawaji, President and CEO of Mitsubishi Motor Sales of Canada. “Having every one of our Canadian dealers taking part in the Driving to End Hunger campaign speaks to their willingness to support their communities and represent the Mitsubishi brand values.”
Kirstin Beardsley, Chief Executive Officer, Food Banks Canada, said World Food Day is an important time to “increase awareness of world hunger, food insecurity and poverty to inspire solutions for change, together.”
“We are incredibly grateful to Mitsubishi Motors and its dealerships for donating more than $316,000 in food and funding this year to support Food Banks Canada and food banks across the country. Thanks to their generosity, we can support those in communities who need it most, working towards our vision of a Canada where no one goes hungry.”
To learn more or to donate directly to Food Banks Canada, visit: foodbankscanada.ca
To view photos from across Canada, visit the Mitsubishi Motors Driving to End Hunger web page at mitsubishi-motors.ca/en/drivingtoendhunger
About Food Banks Canada
Food Banks Canada provides national leadership to relieve hunger today and prevent hunger tomorrow in collaboration with the food bank network from coast to coast to coast. For 40 years, food banks have been dedicated to helping people living with food insecurity. Over 5,100 food banks and community organizations come together to serve our most vulnerable neighbours who this year made 1.9 million visits to these organizations in one month alone, according to our HungerCount report. Over the past 10 years, as a system we’ve sourced and shared over 1.4 billion pounds of food and Food Banks Canada shared nearly $168 million in funding to help maximize collective impact and strengthen local capacity – while advocating for reducing the need for food banks. Our vision is clear: create a Canada where no one goes hungry. Visit foodbankscanada.ca to learn more.
About Mitsubishi Motor Sales of Canada, Inc.
Mitsubishi Motor Sales of Canada (MMSCAN) is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. The 2025 product range includes the RVR subcompact crossover, Eclipse Cross compact sport utility and Outlander/Outlander PHEV compact sport utility. MMSCAN supports its 97 dealerships with a head office team and parts distribution centre, both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ more than 2,100 people in communities large and small.