MITSUBISHI MIRAGE, CANADA’S MOST FUEL-EFFICIENT GAS-POWERED CAR PREMIERES IN MONTRÉAL WITH SIGNIFICANT MAKEOVER
New Mirage Stands Alongside Mitsubishi’s Evolving 2020 Lineup
Montréal, Québec – January 16, 2020 – Mitsubishi Mirage, making its North American Premiere today at the Montréal International Auto Show, benefits from a significant makeover meant to sharpen its looks and introduce new advanced safety features. It launches in dealerships late summer as model year 2021. The newly designed vehicle sits alongside Mitsubishi’s 2020 lineup at the auto show offering first signs of a brand that is transforming.
“On the heels of the redesigned RVR launch, Mitsubishi Mirage is another example of our efforts to transform our brand in Canada,” said Juyu Jeon (JJ), president and CEO, Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) “As we look ahead, by the end of this year, our customers will have a new Mitsubishi experience with all-new or substantially refreshed product in newly designed modern dealerships.”
Mitsubishi Mirage has the distinction of being Canada’s most fuel efficient gas-powered non-hybrid in Canada**, a feature that has drawn 65 per cent of its customers who value fuel efficiency first followed by a low purchase cost, low running costs, and reliability backed by Mitsubishi’s best-in-class warranty. Now with a striking new design, Canadians will find in Mitsubishi Mirage new reasons to step into one of Canada’s most affordable vehicles.
Added Steve Carter, Director, Marketing, MMSCAN, “As an entry model to the brand, Mirage plays an important role to our future growth. The Mirage customer is extremely pragmatic much more so than those in the competitor set. Fuel efficiency is their first-priority and Mirage delivers. With the new sharp design and new features, we expect Mirage to be in an even better position to touch more drivers in the year ahead.”
Main highlights of the restyled Mitsubishi Mirage include:
- New front and rear design
- Refined interior, including available seven-inch Smartphone-link Display Audio Screen with available Apple CarPlay and Android Auto™
- New advanced safety features: Forward Collision Mitigation, Lane Departure Warning, Automatic High Beams
Dynamic Shield Design Anchors Assertive Design
First introduced in concept form in 2014, the “Dynamic Shield” front face has since been deployed to Mitsubishi Motors vehicles most recently in the redesigned RVR, and now the Mirage, bringing continuity of design to the entire Canadian lineup.
The whole front of the car ahead of the windshield (bonnet, wings, bumper, grille, lighting system – LED) has been totally redesigned with the signature Mitsubishi Dynamic Shield, bringing a sense of motion, protection and craftmanship.
The styling sweeps around the sides toward the middle nose in a protective embrace. This and the square grille lines with its horizontal/vertical bar pattern, give the front end a more powerful and sharper look. The optimized lamp layout makes the front look wider and more stable. The styling of the multi-bulb LED combination lamps connects them visually with the grille and with the fog lamps located at the bumper corners.
At the rear with a new, wider and sharper bumper, the car looks lower and wider with a renewed sense of proportion further enhanced by the design of the new rear L-shared (LED) tail lamps.
The 2021 Mirage also benefits from wide-spoke 15” machine cut alloy wheels.
In the interior, drivers and passengers will enjoy more refinement with new fabrics and a large 7” Smartphone-link Audio Display system with available Apple CarPlay and Android AutoTM.
More Cool Colours
Known for its colourful palette options, Mirage introduces two new colours to its portfolio, including Sand Yellow metallic and White Diamond.
Mirage comes equipped with a wide array of safety features and technologies including seven airbag Supplemental Restraint System (SRS), Hill Start Assist, four-wheel anti-lock brakes, Active Stability Control and Mitsubishi Motors’ patented high-tech Reinforced Impact Safety Evolution (RISE) impact-absorbing safety cell technology. In the event of a collision, the RISE system’s energy-absorbing body structure helps to dissipate kinetic energy away from the driver and passengers.
New for Model Year 2021, Mitsubishi is introducing advanced safety features¹ including:
- Forward Collision Mitigation system (FCM) with Pedestrian Detection– FCM helps prevent a frontal collision or reduce the severity of that collision if it becomes unavoidable, detecting both vehicles and pedestrians via camera and laser radar.
- Lane Departure Warning (LDW) – LDW uses an onboard camera to monitor lane position in front of the vehicle, audibly and visually alerting the driver if it detects the vehicle unintentionally leaving its lane
- Automatic High Beams (AHB) – These headlights automatically adjust between brightness levels depending on the surrounding lights.
Mitsubishi’s efficiency-first engineering philosophy is behind a weight management strategy that offers structural optimization and extensive use of high-tensile steel of the overall structure resulting in low overall weight and excellent structural rigidity. Advanced aerodynamics are employed to further the vehicle’s efficiency.
Responsive Horsepower for More Efficient Driving
The 2021 Mirage continues to utilize a 1.2-litre 3-cylinder DOHC engine featuring the latest version of Mitsubishi Innovative Valve timing Electronic Control (MIVEC) variable valve-timing system that maximizes fuel efficiency and power output while greatly minimizing exhaust emissions.
Mirage offers drivers a standard and efficient inline-three-cylinder engine that produces 78 horsepower at 6,000 rpm and 74 lb.-ft torque at 4,000 rpm.
The current Mitsubishi Mirage offers fuel economy of 6.6/5.6/6.2*** city/highway/combined L/100 km when equipped with the optional continuously variable transmission (CVT). It is the leading fuel efficient gas-powered non-hybrid vehicle on the road in Canada, according to 2020 Natural Resources of Canada (NRCAN) Fuel Efficiency Ratings.
All Mitsubishi Motors vehicles are backed by one of the world’s best warranties - 10-year or 160,000-km limited powertrain warranty and a five-year or 100,000-km limited new vehicle warranty along with five years, unlimited mileage roadside assistance.
More than 665,000 (2012 to November 2019) Mitsubishi Motors Mirage have been sold globally in 90+ countries of which 138,836 units were sold in North America. By year-end 2019, 16,490 of Mitsubishi Mirage’s were purchased by Canadians since its launch.
Pricing and Packaging for model year 2021 Mirage will be announced prior to its launch in summer 2020.
2020 Line-Up – Updates and Value Offerings Across the Board
Standing alongside the new Mirage is the full suite of Mitsubishi Motors nameplates. Here’s what’s new for 2020:
Redesigned for 2020, Mitsubishi Motors top-selling nameplate benefits from a new design featuring Mitsubishi Motors’ signature Dynamic Shield design, LED front and rear lights, and rear design refinement inside and out.
On the inside, RVR packaging focuses on bringing more value to its customers. Upgrades include a standard 8” Smartphone Link Display Audio system with standard Apple CarPlay and Android AutoTM. Coveted technology like All-Wheel Control and high-demand safety features such as rear-traffic alert and blind spot warning are now available on lower price lines. Heated steering wheel has been added to the GT AWC price line.
RVR also introduces a Limited Edition price line in 2020 based off last year’s Black Edition model including a black headliner and heated steering wheel now in four colours: Pearl White, Titanium Grey, Labrador Black and Red Diamond. Starting MSRP² is $22,998.
2020 Outlander – S-AWC and Three-Row now standard
The 2020 Outlander enters 2020 with increased driver assistance and safety equipment, new infotainment technology and added luxuries such as standard Super All-Wheel Control (S-AWC) all-wheel drive system and standard three-row seating on all price lines.
A new 8” Smartphone Link Display Audio System contributes to a more dynamic interior as does new available seat fabric and high-demand safety features previously only available on the GT price line: Forward Collision Mitigation, Adaptive Cruise Control and Lane Departure Warning.
Drivers looking for a more exhilarating driving experience can choose Outlander’s popular 3.0-litre V6 engine that delivers 224 horsepower. Starting MSRP² is $29,998.
New Outlander Limited Edition
Inspired by the popular Black Edition of previous years, Outlander launches a Limited Edition model with all the options of Black Edition but in four colours: Pearl White, Titanium Grey, Labrador Black and new this year Red Diamond. Limited Edition features include:
- 18-inch black-painted alloy wheels
- Front and Rear black skid plate styling
- Black Grille
- LED Fog lamps
- Power liftgate
- Black Headliner
2020 Outlander PHEV
Outlander PHEV is Canada’s top-selling plug-in hybrid SUV in Canada based on 2019 sales. In 2020, Outlander PHEV receives a new 8” Smartphone Link Display Audio system as standard on all price lines and additional refinement at the GT level with leather appointed seats with a diamond-quilted pattern. Red Diamond is also now available for Outlander PHEV.
Recipient of Today’s Parent Approved designation and Green Car Journal’s Family Green Car of the Year Award (2020), Mitsubishi Motors will host a family focused activation and contest to promote family friendly features and overall benefits of driving a plug-in hybrid SUV.Starting MSRP is $43,998.
2020 Eclipse Cross – New Limited Edition
Mitsubishi Eclipse Cross, the brand’s stylish and dynamic cross-over utility enters the 2020 model year with a high style, high value new Limited Edition, based off last year’s Black Edition. The package of a black grille, gloss black side door garnish, black front and rear skid plate styling and black headliner are now available in Pearl White, Titanium Grey, Tarmac Black and Red Diamond. All Eclipse Cross price lines have standard S-AWC. Starting MSRP for Eclipse Cross is $29,298, Eclipse Cross Limited Edition S-AWC is $31,298.
Finally, the 2020 Mirage introduces automatic climate control to each price line. Starting MSRP is $12,298 making the ES entry price lines the most affordable in the segment to have automatic climate control.
*Pre-production unit of Mirage 2021 on display at the Montreal International Auto Show. For display purposes only.
** Natural Resources of Canada (NRCAN) fuel consumption ratings.
***Ratings for MY2021 Mirage by NRCAN are not yet released.
¹ The Forward Collision Mitigation (FCM) with Pedestrian Detection system is a driver aid only and is not a substitute for safe and careful driving. Under certain circumstances, the system may not detect other vehicles and/or pedestrians correctly.
The Lane Departure Warning system is designed to read lane marks under certain conditions. It is not a collision avoidance system or a substitute for safe and careful driving practices.
² Manufacturer’s Suggested Retail Price. Excludes destination/handling, tax, title, license etc. Retailer price, terms and vehicle availability may vary. See your Mitsubishi retailer for details.
About Mitsubishi Motor Sales of Canada, Inc.
Mitsubishi Motor Sales of Canada is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. With a product range consisting of Mirage, RVR compact crossover, Outlander compact sport utility and Outlander PHEV, and Eclipse Cross, MMSCAN supports its dealerships with a head office team and parts distribution centre -- both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small. In 2016, MMSCAN became the only automaker to partner with Breakfast Club of Canada with a goal of stimulating young minds and a brighter future in communities across the land.