INTERNATIONAL NEWS: MITSUBISHI MOTORS SUPPORTS FEMALE MILITARY VETERANS FOR 2020 REBELLE RALLY
- Mitsubishi Outlander PHEV will be the first plug-in hybrid electric vehicle to contest the 10-day, 2,000 km off-highway navigational event
- For the second year, Mitsubishi will support Team Record the Journey as part of its "Small Batch – Big Impact" CSR initiative
FRANKLIN, Tenn., October 7, 2020 – Mitsubishi Motors North America, Inc. (MMNA) announces its support for Team Record the Journey (RTJ), a nonprofit-based entry in the 2020 Rebelle Rally. The Rebelle Rally is the first all-women's off-highway navigation rally raid in the U.S. and the longest competition of its kind in the lower 48 states. This year, MMNA and RTJ will make history by contesting the rally in a 2020 Mitsubishi Outlander PHEV, the first plug-in hybrid electric vehicle (PHEV) to compete in the event, as Rebelle organizers open the rugged competition to electrified vehicles for the first time.
RTJ founder and experienced team navigator Sergeant Major Rachael Ridenour, a 32-year U.S. Army combat veteran, will pair up with driver Master Sergeant Kristie Levy, a 25-year U.S. Army combat veteran and current federal law enforcement officer. Levy was selected by Ridenour, a multi-time Rebelle competitor and past winner, after a national search by the nonprofit for a female veteran with the heart, grit and tenacity to tackle the 10-day, 2,000 km navigational rally.
“Record the Journey stands for those who never stop challenging, never give up and never stop driving ambition. We are proud to support them with the quality, dependability and reliability built into every Mitsubishi vehicle, and are excited to enter the first ever PHEV in the Rebelle Rally,” said MMNA Chief Operating Officer Mark Chaffin. “The Rebelle Rally is the ultimate test of teamwork, vehicle reliability, and the ability to overcome obstacles. Our continued partnership with Team Record the Journey proudly stands in support of everyone who says ‘I can do that’ in the face of adversity.”
Described as “the ultimate road trip,” the 2020 Rebelle Rally runs October 7-18, starting on the slopes of Lake Tahoe and ending in the Imperial Dunes of Glamis, east of San Diego. MMNA has produced a short film encouraging all to ride along with Team RTJ on the 2020 Rebelle.
Team RTJ is no stranger to making history. Last year, the team piloted a minimally modified Mitsubishi Eclipse Cross – affectionately named by the team as “Rosie the Riveter” – to second place in the Crossover class, with seven-year U.S. Air Force veteran Karah Behrend at the wheel. Behrend became the first adaptive athlete ever to complete the Rebelle, and the pair were honored with the 2019 Rebelle Rally Team Spirit Award. Taking inspiration from Rosie the Riveter and the 2019 team, Ridenour and Levy have dubbed their white, red and silver 2020 Mitsubishi Outlander PHEV “Electra.”
RTJ is dedicated to assisting military veterans with a successful transition back into civilian life. The nonprofit utilizes outdoor photography adventures to help veterans process their military experiences, including combat, injury and loss. Photography allows expression and engagement without words, making an often difficult process a little easier.
"The transition from a military deployment to arriving at home with your family can be abrupt and disorienting," said Ridenour. "Through my own process, I realized that when you're looking through the lens of a camera, you're forced to be in the present, not thinking about the past or the future. You can express yourself without having to use words, and it's an activity that you can easily share with others to reestablish human connection."
RTJ was the first nonprofit to receive a loan of a Community Utility Vehicle through MMNA’s “Small Batch – Big Impact” corporate social responsibility initiative. For more information on the Small Batch – Big Impact initiative and MMNA’s CUV program, visit www.mitsubishicars.com/community.
Additional partners supporting Team Record the Journey include Ally Financial, BFGoodrich Tires, DMOS Shovels, Off-Road Like a Girl, Productive Flourishing, Power Innovations, Road Race Engineering and Vision Wheel.
To follow the Rebelle action in real time, visit www.rebellerally.com/live for the webcasts, GPS tracking and scoring updates.
About Mitsubishi Motors North America, Inc.
Through a network of approximately 350 dealer partners across the United States, Mitsubishi Motors North America, Inc., (MMNA) is responsible for the sales, research and development, marketing and customer service of Mitsubishi Motors vehicles in the U.S. 2019 marked the brand’s seventh consecutive year of sales growth, and MMNA was the top-ranked Japanese brand in the J.D. Power 2020 Initial Quality study, ranking sixth overall and experiencing the greatest year-over-year improvement of any brand.
Located in Franklin, Tennessee, MMNA is a part of the Renault-Nissan-Mitsubishi Alliance. Mitsubishi continues to lead the way in the development of highly efficient, affordably priced new gasoline- powered automobiles, while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.
For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at (615) 257-2698 or visit media.mitsubishicars.com.