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MITSUBISHI MOTORS TEASES NEW ECLIPSE CROSS REDESIGN

MITSUBISHI MOTORS TEASES NEW ECLIPSE CROSS REDESIGN 

Mississauga, ON., September 17, 2020 – MITSUBISHI MOTORS CORPORATION (MMC) today released a first look at the redesigned Mitsubishi Eclipse Cross, the next step in the company’s commitment to delivering a showroom full of new and extensively redesigned vehicles in Canada by the second quarter of 2021. Mitsubishi Motor Sales of Canada, Inc. recently announced this commitment to the completely refreshed showroom lineup.

A full reveal of the reimagined Eclipse Cross will showcase the details of the design, and the vehicle will arrive in showrooms across Canada in the first quarter of 2021. 


Launched globally in 2017, the Eclipse Cross is a compact crossover SUV which fuses a coupe-like style with SUV capabilities. The refreshed model sports radically changed front and rear design, bringing forward a more upscale and energetic design to complement the sleek SUV styling.

“The new design draws inspiration from the MITSUBISHI e-EVOLUTION CONCEPT*1 emphasizing the strength and dynamics from our SUV heritage, while enhancing the cleanliness and elegance of a coupe-like SUV,” said Seiji Watanabe, division general manager of Design, MMC. “The Eclipse Cross is the first step toward the next generation of Mitsubishi Design, and there is so much more to come.”

Teasing the redesigned Eclipse Cross comes on the heels of the company revealing an overview of upcoming new and extensively redesigned vehicles it will launch in Canada through spring of 2021:

  • An upgraded internal-combustion powertrain and increased all-electric driving range will be added to the Outlander PHEV (Plug-in Hybrid Electric Vehicle) in Q1 of 2021
  • Bold, new styling updates outside and inside will highlight Mirage in Q1 of 2021
  • The redesigned Eclipse Cross will debut in Q1 of 2021
  • The highly anticipated all-new next generation Outlander will debut in spring of 2021
  • Every Mitsubishi nameplate will have available Forward Collision Mitigation with Pedestrian Detection active safety features


“2019 was Canada’s third-record breaking year in-a-row. We have an excellent foundation to build on as our brand transforms and brings new energy to our showrooms with a full line-up of new or significantly refreshed vehicles,” said Juyu Jeon, president and CEO, MMSCAN. “With today’s first look at the redesigned Eclipse Cross, we reveal the first look at our company’s future design language. This is just the beginning for a new road ahead and we’re excited to share more with our customers.”

In 2019, its second year in the Canadian market, Eclipse Cross saw a 42 per cent increase in sales across the country with customers purchasing the vehicle for its progressive styling, technology, Super All-Wheel Control system and value.

Further detailed information on the revised lineup of Mitsubishi Motors vehicles will be available at a later date.

*1 MITSUBISHI e-EVOLUTION CONCEPT is an all-electric high-performance SUV prototype that conceptualizes what MMC will bring to its customers in the very near future.

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About MITSUBISHI MOTORS
MITSUBISHI MOTORS CORPORATION is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles.

Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in MITSUBISHI MOTORS’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change.

Consistent with this mindset, MITSUBISHI MOTORS introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today MITSUBISHI MOTORS is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

About Mitsubishi Motor Sales of Canada, Inc.
Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) is the sales, service, parts and marketing arm for Mitsubishi Motors vehicles in Canada. 2019 marked the brand’s third record breaking sales year in a row with a product range focused on highly efficient, reliable and affordably priced SUVs: RVR, Outlander, Outlander PHEV and Eclipse Cross. The company’s product range also consists of Mirage subcompact hatchback car, Canada’s most fuel efficient non hybrid gas vehicle.

MMSCAN supports its dealerships with a head office team and parts distribution centre -- both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small. MMSCAN is part of the Renault-Nissan-Mitsubishi Alliance, the largest automaker alliance in the world.

For more information on Mitsubishi vehicles, please visit Mitsubishi-motors-pr.ca

Media Contact
Michelle Lee-Gracey
Mitsubishi Motor Sales of Canada
Manager, Public Relations
michelle.lee-gracey@mmcan.ca