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MITSUBISHI ANNOUNCES COMPETITIVE PRICING AND PACKAGING FOR THE REDESIGNED 2020 RVR STARTING AT $22,998

  • All Wheel Control available at a lower price point with new ES AWC price line
  • Price line changes bring more advanced technology, equipment and safety features at lower price point
  • New large 8” touchscreen with standard Apple CarPlay™ and Android Auto available from base

Mississauga, ON – September 26, 2019 – Canada’s favourite Mitsubishi, the popular RVR hits dealerships with a fresh bold design, a large 8-inch Smartphone Link Display Audio and new competitive packaging and pricing that offers more advanced technology such as Blind Spot Warning, safety features and All Wheel Control (AWC) at lower price lines.

Since its launch in Canada in 2010, Mitsubishi RVR has been a vanguard in the subcompact segment helping to introduce the small SUV category to Canadians. It has stood the test of time and continues to be valued for its AWC, affordability, reliability, fun-to-drive handling, and the world’s best warranty – all top purchase reasons in Canada. To date close to 59,000 RVRs have been sold in Canada. It is the third best-selling Mitsubishi Motors nameplate globally with 1.32 million units sold in 90 countries since its debut.

“RVR is our number one selling nameplate. As an entry-level SUV, RVR has done the important job of introducing new customers to the brand and these customers are staying and growing with Mitsubishi Motors,” said Juyu Jeon, president and CEO, Mitsubishi Motor Sales of Canada, Inc. “We believe with its new bold, rugged look, Canadians will want to revisit why RVR has become a Canadian favourite for Mitsubishi.”

Two-thirds of RVR customers purchase Mitsubishi Motors vehicles as their next vehicle purchase and 20 per cent of those customers have decided to repurchase RVR.

Line Up and Pricing
As Mitsubishi Motors entry-level SUV, RVR’s price and packaging has been core to its success. Customers have seven price lines to choose from for the RVR 2020 model year, with the base, five-passenger ES FWD price line starting at an MSRP of $22,998.

In addition to a new exterior design which adds LED headlamps and daytime running lamps as standard, all RVR price lines are equipped with a new large 8-inch Smartphone Link Display Audio and Android Auto™ & Apple CarPlay and large rear-view camera, heated front seats, Bluetooth, rear spoiler, heated power side-view mirrors, anti-theft security system, variable intermittent wiper and washer and a suite of safety features including Hill Start Assist, Traction Control Logic, RISE Body Construction, Active Stability Control, Brake Override system and more.

New to the SE FWD ($25,298) price line is the high demand Blind Spot Warning and Rear Cross Traffic Alert technology which was previously only available on higher price lines. 

Mitsubishi Motors is making its All Wheel Control system more affordable by introducing the ES AWC price ($25,498) line to the line up.

SE AWC price line ($27,998) also receives a boost. The 2.4L engine replaces the 2.0L engine which means more power and more torque for this price line. Blind Spot Warning, Rear Traffic Alert and LED fog lamps are added.

Mitsubishi Motor’s volume seller the SEL AWC price line ($29,798) has all the features of the SE AWC plus newly designed 18-inch alloy wheels and artificial suede seats. Also, on the SEL AWC price line is FAST-Key entry, Push Button Start, paddle shifters, roof rails and LED Turn signals. This price line best seller sets itself apart with it’s LED headlamps and fog lamps, driver knee airbag, and 2.4L engine with 168 horsepower.

Formerly called Black Edition, Limited Edition AWC price line ($30,798) combines affordability with high style. 18-inch black-painted alloy wheels, black grille, black side-view mirrors bring an upscale feel and enhance the new design of the RVR. Inside, leather wrapped steering wheel and gear shift. New this year are knee pad with red stitching, a black headliner and heated steering.

The top of the line price line is GT AWC ($33,998) which brings refined driving with new luxuries such as a heated steering wheel, black headliner and chrome beltline moulding all new this year. Other premium feature favourites return such as its large panoramic roof, leather seats, 710-Watt Rockford Fosgate audio system with nine speakers and subwoofer, Forward Collision Mitigation, Lane Departure Warning, power-folding mirrors and more. This price line was previously known as GT premium.

RVR model year 2020 price lines

  • ES FWD with starting MSRP $22,998
  • SE FWD with starting MSRP $25,298
  • ES AWC with starting MSRP $25,498
  • SE AWC with starting MSRP $27,998
  • SEL AWC with starting MSRP $29,798
  • Limited Edition AWC with starting MSRP $30,798
  • GT AWC with starting MSRP $33,998


New Design
RVR model year 2020 has under gone a major design change under the concept “impact and impulse” with a strong and tough image. The front view is the latest evolution of MMC’s Dynamic Shield front design concept. The bumper embraces the central protective shape from both sides and the squared and horizontal and vertical line treatment of the grille and the skid plate under the bumper expresses strength and toughness. The new styling makes the hood deeper, adding to the presence projected by the front end. And the distinctive LED lighting layout, which locates the turn signals and fog lamps at the ends of the bumper, stamps a Mitsubishi brand look on the front end.

At the rear RVR uses LED rear combination lamps (except turn signals) in a sharp-looking design that stretches across the width of the car and accentuates the wide stance. The skid plate styling of the underside of the bumper projects a look of strength.

New Colours
Customers can choose from three new colours, the intensely brilliant Red Diamond, sporty and energetic Sunshine Orange and sleek, refined Oak Brown. Black, white, silver, grey and blue continue to be colour options.

All Wheel Control
Drivers have the ability to choose how engaged the AWC system is. There are three settings available at a touch of a button, optimizing your preference between fuel economy and Four-Wheel Drive capability without compromising safety.

Engine
RVR is available with a choice of 2.0L or 2.4L MIVEC 16-valve engines mated to the INVECS -III Continuous Variable Transmission. Both two and four-wheel drive versions are available.

The Best Warranty in the World
Mitsubishi Eclipse Cross is backed by the best warranty in the world: 10 years or 160,000 km limited powertrain warranty and a five years or 100,000 km limited new vehicle warranty along with five years, unlimited mileage roadside assistance.

The RVR will arrive in Canadian dealerships in October 2019. For more information please visit www.mitsubishi-motors-pr.ca.

About Mitsubishi Motor Sales of Canada, Inc.
Mitsubishi Motor Sales of Canada is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. With a product range consisting of Mirage and Mirage G4, RVR compact crossover, Outlander compact sport utility and Outlander PHEV, and Eclipse Cross, MMSCAN supports its dealerships with a head office team and parts distribution centre -- both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small. In 2016, MMSCAN became the only automaker to partner with Breakfast Club of Canada with a goal of stimulating young minds and a brighter future in communities across the land.

Media Contact
Michelle Lee-Gracey
Mitsubishi Motor Sales of Canada
Manager, Public Relations
michelle.lee-gracey@mmcan.ca