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MITSUBISHI MOTORS WELCOMES BOW MITSUBISHI INTO STRENGTHENING DEALER NETWORK

Calgary, Alberta – June 5, 2019 - Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) today announced the addition of Bow Mitsubishi, Calgary, Alberta to its strengthening dealer network. Juyu Jeon, president and CEO, MMSCAN joined dealer principal Kevin Robertson and the Bow Mitsubishi team for the dealership’s Grand Re-Opening event today. The dealership was formerly known as Courtesy Mitsubishi.

The Kross Group also owns and operates Southside Mitsubishi in Edmonton and a Certified Pre-Owned Mitsubishi dealership in Leduc, Alberta. Kross Group plans to convert both Southside Mitsubishi and Bow Mitsubishi into the new global dealer image in the near future. 

The new dealership is part of Mitsubishi Motors ongoing initiative to strengthen and expand its dealer network in growth markets and previously uptapped urban and rural markets, while also increasing visibility and awareness of the Mitsubishi brand across the country.

“Kross Group has a deep commitment to customer service which is already part of the fabric of Bow Mitsubishi,” said Juyu Jeon, president and CEO, MMSCAN. “We congratulate the team and look forward to their future success.”

Kevin Robertson, dealer principal, Kross Group and General Manager, Bow Mitsubishi said, “We’re excited to expand our partnership with Mitsubishi Motors and introduce new customers to the unique Mitsubishi Motors lineup of utilities including Canada’s best-selling plug-in hybrid Outlander PHEV and Mitsubishi’s newest CUV, Eclipse Cross.”

The dealership stands at over 18,700 sq. ft. and employs 29 people. As with all Mitsubishi Motors EV certified dealers, the dealership has charging stations available for public use, adding to the charging infrastructure of South Alberta.

Unique services provided by the dealership include 24-hour service pick-up and drop-off, an exclusive Air Miles reward miles partnership in Alberta, and a customer-service driven culture supported by the Kross Academy Training Centre. Customers also have access to the Kross Credit Platform and the Kross Café within the dealership. The Kross Group is a proud supporter of motorsport and its work to raise funds for local Alberta charities.

Bow Mitsubishi is located at 171 Glendeer Circle SE, Calgary, AB, T2H 2S8. Phone (403) 253-6800.

About Mitsubishi Motor Sales of Canada, Inc.
Mitsubishi Motor Sales of Canada is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. With a product range consisting of Mirage and Mirage G4, RVR compact crossover, Outlander compact sport utility and Outlander PHEV, and Eclipse Cross, MMSCAN supports its dealerships with a head office team and parts distribution centre -- both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small. In 2016, MMSCAN became the only automaker to partner with Breakfast Club of Canada with a goal of stimulating young minds and a brighter future in communities across the land.

Media Contact
Michelle Lee-Gracey
Mitsubishi Motor Sales of Canada
Manager, Public Relations
michelle.lee-gracey@mmcan.ca