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Veteran auto executive part of founding Mitsubishi Motors Canadian team 

Mississauga, ON – April 29, 2019 – Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) is pleased to announce the appointment of Paul Simmonds to the role of Vice President, Sales and Marketing responsible for Operations, Sales, Marketing and Distribution and Fleet for the company. He was previously Vice President, Aftersales and Information Systems. Mr. Simmonds will report to Juyu Jeon, president and CEO, MMSCAN, with the appointment effective immediately.

“As we push forward laser-focused on growth for the company, the passion and leadership that Paul has demonstrated time and again will be integral to Mitsubishi Motors in Canada,” said Juyu Jeon, president and CEO, Mitsubishi Motor Sales of Canada, Inc. “I look forward to working with Paul closely as we evolve the business and what we offer to Canadians.”

With 40 years of progressive experience in the automotive industry, Mr. Simmonds was part of the original executive team to launch Mitsubishi Motors in Canada 17 years ago. His accomplishments include significant growth in the Aftersales division, and establishing the industry leading tablet based fully integrated digital sales, delivery, and service process, as well as a first email/text based customer satisfaction survey.

“This is the most exciting time in the history of the Mitsubishi Motors in Canada,” said Paul Simmonds. “To be able to build a company from the ground-floor and now be part of the team to take the brand to the next level is an exciting proposition and I’m up for this incredible opportunity.”

About Mitsubishi Motor Sales of Canada, Inc.
Mitsubishi Motor Sales of Canada is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. With a product range consisting of Mirage and Mirage G4, RVR compact crossover, Outlander compact sport utility and Outlander PHEV, and Eclipse Cross, MMSCAN supports its dealerships with a head office team and parts distribution centre -- both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small. In 2016, MMSCAN became the only automaker to partner with Breakfast Club of Canada with a goal of stimulating young minds and a brighter future in communities across the land.

Media Contact
Michelle Lee-Gracey
Mitsubishi Motor Sales of Canada
Manager, Public Relations