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Sales Surge in March Closes Record Year

March and Fiscal Year-End Highlights:

  • 12 % total sales increase – Best fiscal year on record
  • 42 % March sales increase – Best March on record
  • 6680 – RVR sold in fiscal 2018
  • 6220 – Outlander sold in fiscal 2018
  • 5326 – Outlander PHEV sold in fiscal 2018
  • 4516 – Eclipse Cross sold in fiscal 2018

Mississauga, ON – April 2, 2019 – Building on last year’s record fiscal year, Mitsubishi Motor Sales of Canada reported today its best-ever fiscal year with 26,624 units delivered representing a 12 per cent sales increase.

Supported by outstanding March sales, the company delivered 3,753 units last month, a 42 per cent increase over last year. The Outlander nameplate achieved 1,465 sales for the month, 432 of which were Outlander PHEV. RVR reached new sales heights with 1,103 deliveries and Eclipse Cross rounded out the month with its best sales to date with 752 units delivered. The subcompact Mirage hatchback and G4 sedan combined for 433 sales in March.

“In many ways, fiscal 2018 has been a landmark year for Mitsubishi Motors in Canada,” said Juyu Jeon, president and CEO, Mitsubishi Motor Sales of Canada, Inc. “We have created a formidable SUV lineup, and in particular, Outlander PHEV has broken new ground and has proven that there is appetite for affordable plug-in hybrid SUVs in Canada. As we look to the year ahead, we continue to build a foundation for future growth rooted in new values for SUV, EV and technology, and an enhanced customer experience in partnership with our dealers.”

Mitsubishi Motor Sales of Canada launched the Eclipse Cross and Outlander PHEV in 2018 effectively doubling its SUV lineup. In the short time Outlander PHEV has been in the Canadian marketplace, it has broken industry records as the first plug-in hybrid to reach 5,000 sales in a calendar year. It is estimated that 1 in 4 Canadians who purchased a plug-in hybrid in Canada purchased an Outlander PHEV and a good majority of plug-in hybrid SUVs sold in the country were Outlander PHEV. Outlander PHEV has the distinction of standing alone in its class as the only affordable plug-in hybrid SUV in the marketplace with a standard quick-charging port and 100 percent electric 4WD capability.

About Mitsubishi Motor Sales of Canada, Inc.
Mitsubishi Motor Sales of Canada is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. With a product range consisting of Mirage and Mirage G4, RVR compact crossover, Outlander compact sport utility and Outlander PHEV, and Eclipse Cross, MMSCAN supports its dealerships with a head office team and parts distribution centre -- both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small. In 2016, MMSCAN became the only automaker to partner with Breakfast Club of Canada with a goal of stimulating young minds and a brighter future in communities across the land.

Media Contact
Michelle Lee-Gracey
Mitsubishi Motor Sales of Canada
Manager, Public Relations