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MITSUBISHI MOTORS CLOSES 2018 WITH BEST SALES EVER

Outlander PHEV is Canada’s best-selling plug-in hybrid SUV

Mississauga, ON – Jan. 3, 2019 – Mitsubishi Motors’ 25,237 vehicle sales in 2018 represented the company’s best-ever annual performance in Canada. Surpassing last year’s record year, the company achieved an 11 per cent increase over 2017 aided by the launch of the Mitsubishi Outlander PHEV, which quickly became Canada’s No. 1 plug-in hybrid SUV.

In 2018, Outlander PHEV broke an industry record becoming the first plug-in hybrid of any kind to reach 5,000 vehicle sales in a calendar year. Outlander PHEV closed the year with 5,270 annual sales. The Mitsubishi Outlander closed the year with 5,768 vehicles sales helping the Outlander brand to achieve an outstanding 11,038 total vehicles sold for the year.

Mitsubishi’s top-selling nameplate, the Mitsubishi RVR reached 6,229 annual sales and the Mitsubishi’s newest compact crossover utility entry, the Eclipse Cross achieved 3,596 deliveries at year-end. In 2018, Mitsubishi Motors doubled its SUV model offerings to Canadian consumers. The popular utility models represented 83 per cent of the company’s total volume.

“It has been a landmark year for Mitsubishi Motors in Canada from the launch of the game-changing Outlander PHEV that has set a new standard in Canada to the advanced technology and styling of the Eclipse Cross. With a formidable crossover/SUV lineup, a new dealer experience, exceptional incentives, and the best warranty in the world, we look forward to continuing to raise the bar in the year ahead,” said Paul Simmonds, Vice President, Information Technology and Aftersales, Mitsubishi Motor Sales of Canada, Inc.

The subcompact Mitsubishi Mirage hatchback and Mirage G4 sedan models hit 2,351 deliveries and the company’s Mitsubishi Lancer family of sedans notched 2,012 with its last month of sales in July.

Last month’s sales of 1,643 was up 28 per cent from last December.

Mitsubishi Motor Sales of Canada is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. With a product range consisting of Mirage and Mirage G4, RVR compact crossover, Outlander compact sport utility and Outlander PHEV, and Eclipse Cross, MMSCAN supports its dealerships with a head office team and parts distribution centre -- both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small. In 2016, MMSCAN became the only automaker to partner with Breakfast Club of Canada with a goal of stimulating young minds and a brighter future in communities across the land.

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Media Contact
Michelle Lee-Gracey
Mitsubishi Motor Sales of Canada
Manager, Public Relations
michelle.lee-gracey@mmcan.ca