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Mitsubishi Canada Names New Director, Regional Operations to Senior Management Team

Additional appointments and expansion support Mitsubishi Motors’ aggressive growth plans

Mississauga, Ontario – April 25, 2018 – Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) is pleased to announce the appointment of John Vernile to the position of Director, Regional Operations as the company accelerates growth plans following a record close to its fiscal year.

A veteran of the automotive industry, Mr. Vernile joins Mitsubishi Motor’s senior management team with almost 40 years in automotive that encompasses Sales, Operations, Marketing and Customer Service across various OEMs including most recently as Director, Sales for Volkswagen Canada. He will oversee the Regional Operations team, Dealer Development and the Commercial Field Group during an aggressive growth period for the company.

“In the most pivotal year in our company’s history, John brings to our organization a rare combination of experience that will help our team push forward to the next level. With two all-new market-leading products just launched, a strengthened team and a laser-focus on our customers, we’re looking to achieve double digit growth for our company and brand,” said Tony Laframboise, president and CEO, Mitsubishi Motor Sales of Canada Ltd.

“It is an exciting time to be joining the Mitsubishi Motors team in Canada, one filled with opportunity. I look forward to helping the company to bring a new brand vision and presence to the marketplace,” said John Vernile.

To enhance support of the Mitsubishi Motors dealer network across Canada, the company’s Operations senior team has expanded into three divisions: Quebec, Ontario/Atlantic and Western Canada. Reporting to Mr. Vernile are:

  • Daniel Dallaire, Regional Manager, Quebec. Mr. Dallaire has been a key member of the MMSCAN operations team for 15 years.
  • Effective immediately, Barb Collins assumes the role of Regional Manager, Ontario/Atlantic. Ms. Collins was employed at MMSCAN from 2010 to 2013 as the Atlantic Divisional Sales Manager. She was at Nissan and most recently at Kia as National Manager, Dealer Development. 
  • The Western Regional Manager appointment will be the subject of a future announcement.

Also joining the Operations team is Steve Browning who will be assuming the role of District Sales Manager in Ontario effective immediately. Mr. Browning was employed by Mitsubishi Motors from 2002 to 2013 in various roles including as DSM.

Mitsubishi Motors is additionally pleased to welcome Jeff Burton as Manager, Digital Marketing. Mr. Burton brings 12 years of advertising and digital marketing experience, five of which are auto, to the newly created position for the company.

Expanded Head Office

To support the continued growth of the company and additional appointments across the organization, Mitsubishi Motors Sales of Canada has expanded into an additional head office building located at 2100 Matheson Blvd East in addition to its head office located at 2190 Matheson Blvd. East. The company’s corporate staff are now located in two head office buildings and one PDC all located in Mississauga.

Mitsubishi Motor Sales of Canada is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. With a product range consisting of Mirage and Mirage G4, RVR compact crossover, Outlander compact sport utility and Outlander PHEV, and Eclipse Cross, MMSCAN supports its dealerships with a head office team and parts distribution centre -- both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small. In 2016, MMSCAN became the only automaker to partner with Breakfast Club of Canada with a goal of stimulating young minds and a brighter future in communities across the land.


Media Contact
Michelle Lee-Gracey
Mitsubishi Motor Sales of Canada
Manager, Public Relations