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Mitsubishi Motors Helps to Feed 100,000 Kids

Donation to Breakfast Club of Canada presented at VIAS as Mitsubishi Motors unveils the Outlander PHEV in Western Canada

Vancouver, B.C. – March 28, 2018 – At the Vancouver International Auto Show, Mitsubishi Motor Sales of Canada, Inc. presents to Breakfast Club of Canada a $100,000 cheque representing the company’s annual commitment to the organization which impacts schools across Canada including 52 schools in the Greater Vancouver Area.

“Today, as we unveil the Outlander PHEV to Western Canada, it is fitting that we also take this opportunity to draw attention to the importance of stimulating the young minds that will nurture innovation for a more sustainable future,” said Tony Laframboise, president and CEO, Mitsubishi Motor Sales of Canada. “Together with Mitsubishi Motor dealers across the country, we proudly support the Breakfast Club of Canada.”

“Mitsubishi Motors partnership helps us to support breakfast programs at schools across the country and offers students the chance to start their day with the fuel they need to learn which is invaluable,” Lisa Clowery, National Corporate Relations Director, Breakfast Club of Canada.

Mitsubishi Motors’ game-changing 2018 Outlander PHEV made its Western Canada debut at the Vancouver International Auto Show alongside the company’s all-new 2018 Eclipse Cross. The Outlander PHEV is the world’s best-selling plug-in hybrid SUV, now available in Canada. As part of the Renault-Nissan-Mitsubishi Alliance, Mitsubishi Motors will participate in the launch of 12 pure EV models by 2022.

Mitsubishi Motor Sales of Canada is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. With a product range consisting of Mirage and Mirage G4, RVR compact crossover, Outlander compact sport utility and Outlander PHEV, and Eclipse Cross, MMSCAN supports its dealerships with a head office team and parts distribution centre -- both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small. In 2016, MMSCAN became the only automaker to partner with Breakfast Club of Canada with a goal of stimulating young minds and a brighter future in communities across the land.

For 23 years, the Breakfast Club of Canada is a registered charity committed to nurturing the potential of children by ensuring that as many as possible have access to a nutritious breakfast served in an environment that promotes their self-esteem before classes begin. Much more than a breakfast program, the Club's approach is based on commitment, self-esteem and capacity development. It partners with communities and regional organizations to establish an optimal formula adapted to local needs. Now active across Canada, the Breakfast Club helps feed some 200,000 Canadian children in 1,600 schools across the country.


Media Contacts:

Michelle Lee-Gracey
Mitsubishi Motor Sales of Canada
Manager, Public Relations

Lindsay Wilson
Breakfast Club of Canada
Marketing and Communications Coordinator