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New February Sales Record Set for Mitsubishi Motors

Sport Utility sales jump 61 per cent

Mississauga, Ontario – March 1, 2018 – Momentum is building for Mitsubishi Motor Sales of Canada as it repositions itself as an SUV company. A new February sales record was set with 1,678 deliveries for the month representing a 27 per cent increase in total sales.

Mitsubishi Motors sport utility sales jumped 61 per cent aided by increased sales across its lineup and the introduction of the world’s best-selling plug-in hybrid SUV, the all-new 2018 Outlander PHEV as well as the all-new 2018 Eclipse Cross which has just arrived in Canada. Mitsubishi RVR sales hit 528 sales, Outlander reached 513 sales and Outlander PHEV notched 230 sales for the month. Mitsubishi Motors sold 47 Eclipse Cross units rounding out sport utility sales for company.

The Lancer family of compact sedans reached 225 while the subcompact Mirage hatchback and G4 sedan combined for 135 sales in February.

“With two all-new sport utilities in dealerships, there is new excitement in dealer showrooms and we’re thrilled our SUV lineup and our focus on technology, Super All-Wheel Control and fuel efficiency is resonating with customers,” Kathryn Soubliere, senior manager, Sales Operations.

Mitsubishi Motor Sales of Canada is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. With a product range consisting of Mirage hatchback and G4 sedan, RVR compact crossover, Outlander compact sport utility and Outlander PHEV, and Eclipse Cross, MMSCAN supports its dealerships with a head office team and parts distribution centre -- both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small. In 2016, MMSCAN became the only automaker to partner with Breakfast Club of Canada with a goal of stimulating young minds and a brighter future in communities across the land.

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Media Contact: 

Michelle Lee-Gracey, Manager, Public Relations, Mitsubishi Motor Sales of Canada Ltd.
Cell: 905-483-3569 Email: michelle.lee-gracey@mmcan.ca