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Mitsubishi Motors Expanding Dealership Network

New Dealerships Adopting Stylish Brand Re-Design

Mississauga, ON, June 20, 2017 – Mitsubishi Motors has expanded its retail network in Québec and Ontario with two new dealerships – both reflecting the company’s bold, new architectural design.

Today’s official grand opening of Boischatel Mitsubishi, just east of Québec City, and the recent arrival of Pembroke Mitsubishi in eastern Ontario, bring the company’s national network to 91 sales and service dealerships, with several additional outlets expected by the end of 2017. 

Company CEO and President Tony Laframboise said the network expansion and re-design are part of a long-term strategy to position Mitsubishi Motors for future growth while also enhancing the look-and-feel of the retail space to improve customer experiences. These initiatives will coincide with the upcoming arrival of two new SUVs – Eclipse Cross and Outlander PHEV – to demonstrate an emerging Mitsubishi Motors brand in Canada.

Incorporating bright, functional spaces, Mitsubishi Motors’ new Dealer Image Program provides access and flow for both people and vehicles, colours and materials that reflect the Mitsubishi Motors brand, along with several unique green initiatives. 

The Dealer Image Program debuted late last year at Rallye Mitsubishi in Gatineau, Québec – an example of large-category redesign at 28,000 ft². Categories are based on anticipated sales volumes and size, yet all incorporate consistent design cues and standards. Boischatel Mitsubishi and Pembroke Mitsubishi fall under the smaller categories of the Dealer Image Program at 8,100 ft² and 7,980 ft², respectively.

At the core of the new Dealer Image Program is a fresh brand expression and several customer amenities. For instance, the entrance gate – an original Mitsubishi Motors global design requirement – offers the customer directional clarity and creates a sleek and modern Japanese-inspired entry element that is unique to the Mitsubishi Motors experience.

The open, bright, designs accommodate a two-part showroom, featuring space for both gasoline- and electric-powered vehicles. The interior design is simplified to improve sight lines and offer more visible points of interest and interaction between staff and customers.

There are 13 mandatory elements included in the design theme to guarantee a consistent look for Canadian dealerships. These include branded exterior signage, entrance gate, service drive-through, LED lighting, reception desk, customer lounge and café, furniture and interior fixtures, improved thermal performance, along with storage and collection of recyclables.

Mitsubishi Motor Sales of Canada is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors with 91 dealerships across Canada. With a product range consisting of Lancer sedan and Sportback, Mirage hatchback and G4 sedan, RVR compact crossover, Outlander compact sport utility and the all-electric i-MiEV hatchback, MMSCAN supports its dealerships with a head office team and parts distribution centre -- both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small. In 2016, MMSCAN became the only automaker to partner with Breakfast Club of Canada with a goal of stimulating young minds and a brighter future in communities across the land.


Media Contact
John Arnone
Manager, Public Relations