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Mitsubishi Closes 2016 with Best Retail Sales Ever

Overall Sales Rank 2nd in Company History

 

Mississauga, ON – Jan. 4, 2017 – Mitsubishi Motors’ 22,293 overall vehicles sales in 2016 represented a 4.3 per cent increase over 2015, and the company’s second-best ever annual performance. In addition, the retail-only (not including fleet deliveries) portion of 2016 sales exceeded 20,000 units for the first time in the company’s 14-year Canadian history.

Mitsubishi Motors’ overall sales strength in 2016 was derived from its core crossover/SUV products, Outlander and RVR. With annual sales of 6,324 and 6,196 units, respectively, the popular utility models represented over 56 per cent of total sales. The company’s top seller, the Lancer family of sedans, notched 6,575 sales, while subcompact Mirage and Mirage G4 models hit 3,112 deliveries; the all-electric i-MiEV hatchback recorded 86 sales.

Led by Outlander with 563 deliveries, last month’s 1,663 sales were an impressive 18.5 per cent ahead of December 2015. 

“Mitsubishi Motors begins the new year from a position of sales strength, having achieved our best retail sales and second-best overall sales in 2016. We are in step with Canadian consumer preferences for go-anywhere crossover/SUV models with Outlander and RVR, and only Mitsubishi Motors can include a world-leading warranty to enhance the proposition,” said Kenny Yamamoto, President and CEO, Mitsubishi Motor Sales of Canada. 

Mitsubishi Motor Sales of Canada is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors with 89 dealerships across Canada. With a product range consisting of Lancer sedan and Sportback, Mirage hatchback and G4 sedan, RVR compact crossover, Outlander compact sport utility and the all-electric i-MiEV hatchback, MMSCAN supports its dealerships with a head office team and parts distribution centre -- both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small. In 2016, MMSCAN became the only automaker to partner with Breakfast Club of Canada with a goal of stimulating young minds and a brighter future in communities across the land.

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Media Contact
Michelle Lee-Gracey
Mitsubishi Motor Sales of Canada
Manager, Public Relations
michelle.lee-gracey@mmcan.ca