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Mitsubishi Sets New Sales Record in 2014

Lancer, RVR are top sellers

Mississauga, ON – Jan. 5, 2015 – For the second consecutive year, Mitsubishi Motors has seen its sales topple all previous records in Canada with 2014 volumes reaching 22,704 vehicles – a 7.6 per cent increase over 2013’s record-setting pace of 21,104 vehicle sales.

Canada’s most popular Mitsubishi, the Lancer family of compact sedans, led with 6,623 sales in 2014, while RVR compact crossover followed with 6,594 deliveries.

Also in 2014, Mitsubishi Outlander compact sport utility sales reached 5,330 units while Mitsubishi Mirage subcompact sales numbered 4,048. Mitsubishi’s award-winning, all-electric i-MiEV hatchback accounted for 109 sales in 2014.

President and CEO Kenichiro Yamamoto noted the record sales year reflects Mitsubishi Motors’ commitment to long-term growth in the Canadian market.

“Mitsubishi Motors has built a solid foundation for growth in Canada. Our approach begins with people – our customers, our employees and our dealerships, all supporting our brand, our products and world-leading warranty. We complement this with cars, crossovers and sport utility vehicles that are well-built, reliable and competitive in key market segments,” he said.

For December 2014, Mitsubishi Motors’ 88 dealerships reported sales of 1,407 units across Canada, up 7.2% versus 1,313 sales in 2013.

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Media Contact
Michelle Lee-Gracey
Mitsubishi Motor Sales of Canada
Manager, Public Relations
michelle.lee-gracey@mmcan.ca