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Lancer for 2011 – A revised lineup, enhanced efficiency and higher technology

The return of the Lancer GT, an upgraded engine and hands free high-tech Bluetooth®

MISSISSAUGA, Ont. (October, 2010) – The reintroduction of the popular Lancer GT, an enhanced and more efficient engine, improved fuel economy, added safety features and available high-tech convenience summarize the key changes to the 2011 Lancer lineup.

For 2011, the always popular Lancer – Mitsubishi’s front wheel drive, four door, five passenger fuel efficient compact sedan – is offered in three distinct trim levels – Lancer DE, the most affordable Lancer. Lancer SE, which features a long and impressive list of standard equipment and Lancer GT, reintroduced for 2011, and offering even more luxury and sporting style. All three Lancer choices remain truly contemporary vehicles designed from the ground up to provide the absolute best in safety, performance, innovation and Mitsubishi value.

What’s new for 2011 – selected items

Lineup Changes: Popular Lancer GT model reintroduced; GTS model discontinued.

Powertrain: Improved fuel efficiency from updated 2.0 litre engine.

Steering: Electric Power Steering (EPS).

Interior: Bluetooth® 2.0 hands-free cellular phone interface with streaming audio and USB audio input with voice control (SE and GT models).

Packages: Sun & Spoiler Package option for SE model.

Safety: All models feature Brake Assist System (BAS).

Powertrain – Setting world class standards for efficiency

Lancer features a updated version of Mitsubishi’s famous 4B11 four cylinder, inline powerplant. This fuel efficient 2.0 litre, aluminum block & head, 16 valve, DOHC, MIVEC equipped engine produces 148 hp @ 6000 rpm and 145 lb-ft of torque @ 4200 rpm and runs on regular unleaded fuel. The powerband is engineered so that the torque curve is relatively flat from 2200 rpm all the way up to just below the 6500 rpm redline. New features include resin coated pistons and smoother surface camshafts for reduced friction and improved fuel economy. Standard transmission is a crisp shifting 5speed manual. Optional is the Sportronic® CVT, a seamless and truly efficient automatic. GT models even include steering wheel mounted magnesium alloy paddle shifters that allow the CVT to shift gears like a sixspeed manual transmission. These engine/transmission combinations provide a surprising level of performance and excellent fuel consumption.

Chassis & Safety – A top priority for handling and protection

Built on the Mitsubishi global performance platform, Lancer’s highly rigid unibody makes extensive use of high strength steel. This RISE (Reinforced Impact Safety Evolution) unibody structure disperses energy loads during side and rear collisions and controls distortion, enhancing occupant protection and helping to protect the fuel system in the event of a rear impact. All 2011 Lancers feature advanced dual front air bags with occupant seat position sensors, side-impact head protection curtain airbags (for front and rear occupants), front seatmounted side airbags, driver’s side knee air bag, interior head impact protection and active front seat structure to reduce whiplash injury. Also standard are height adjustable front shoulder belts with pretensioners, three point seat belts and head restraints for all occupants and steel side guard door beams. Rear doors have child safety locks and a LATCH system is installed for child restraint systems (CRS). An anti-theft engine immobilizer is standard, plus all models have a Tire Pressure Monitoring System (TPMS). Anti-lock braking (ABS) with electronic brake-force distribution (EBD) and Brake Assist System (BAS) is standard. And for 2011, all Lancer models feature Active Stability Control (ASC) and Traction Control Logic (TCL).

Suspension system – Euro inspired sophistication

Assuring that every Lancer stays in touch with the road is a sophisticated eurotype suspension system designed to deliver world class handling characteristics. The front suspension employs MacPherson struts, while the rear suspension is a multi-link design that features separate coil springs and shocks. Stabilizer bars are used front and rear (SE and GT only), and all of this combines to deliver precise steering, excellent vehicle balance and superior ride and handling. Using separate coil springs and shock absorbers also helps to maximize the trunk room. Road wheels for SE and GT models are an attractive aluminum alloy with 205/60 R16 all season tires, while DE models use steel wheels with full wheel covers. Electric Power Steering (EPS) with 3.09 turns lock to lock is new for 2011 and provides excellent road feel and improved efficiency. Braking is handled superbly by large ventilated front discs and solid rear discs with standard ABS.

Exterior Features – Fashion on the move

Styling for the four door Lancer sedan is attractively contemporary with gently flowing lines contrasting with subtly bold details. All models feature autooff halogen highlights, variable intermittent wipers with washer, rear combination tail lights, side marker lamps, side air dams, a short pole antenna, high mount rear stop lamp, rear window defroster with timer, green laminated windshield and solar UV control front door glass. Lancer SE and GT models include a chrome accented front grill, colour keyed power side mirrors and door handles, a front air dam and classically styled 16 inch aluminum alloy road wheels with 205/60R16 all season tires.

Interior Features – Comfort and Convenience

Inside, the welcoming interior is characterized by clean, crisp surfaces and high quality materials marked by careful attention to detail. Controls are perfectly placed. The instrument panel is pleasing, with a silver painted meter bezel. A multiinformation display meter cluster (monochrome for DE and SE, colour LCD for GT models) includes a trip meter and odometer, outside temperature, average fuel consumption, driving distance to empty, service reminder drive mode indicator, A/T position indicator, water temperature warning lamp and low fuel warning. Convenience items include power windows with driver’s side auto up/down, tilt height-adjustable steering column, a central door locking system and a remote trunk and fuel lid release. All models feature micron air filtration, door trim cloth inserts, height adjustable rear seat headrests, front cup holders, door trim pocket (x2) with integrated bottle holders (500 ml), cockpit 12 volt outlets (DE models x1, SE and GT models x2), cabin and trunk lamps, ashtray and a trunk entrapment release handle. Lancer SE and GT models also feature heated front seats, rear heater floor ducts, a 60/40 split folding high back rear seat, centre console box with armrest lid, driver’s side seatback pocket, rear armrest with cup holders and front map lamps.

And it all just fits together. Lancer DE and SE models feature a 140-watt CD/MP3 head unit with 4 speakers, digital signal processor and speed compensated volume and equalization control; while GT models boast a 710Watt (max) Rockford-Fosgate Punch® premium sound system with nine speakers including 10-inch trunk mounted subwoofer, digital signal processor, speed compensated volume and equalization. A 6CD/MP3 in-dash head unit and SIRIUS satellite radio with 6 months complimentary subscription are included with the Rockford audio package. Additional features for Lancer SE and GT models include steering wheel mounted cruise and audio controls, Bluetooth( 2.0 – the new for 2011 handsfree system with USB connectivity allows phone calling/receiving, wireless music streaming and voice command (artist, album, playlist or genre) and an MP3/Auxiliary stereo input jack.

And to keep things cool and comfortable, SE models have manual airconditioning plus 6way driver and 4way front passenger adjustable seats. Lancer GT models feature automatic climate control, 6way driver and 4way front passenger Sport Bucket adjustable seats, leather seating surfaces, a leather wrapped steering wheel, shift knob and parking brake handle, rear spoiler, plus a power glass sunroof.

Extra Cost Packages

Sun & Spoiler Package: Offered on SE models only. Includes a power glass sunroof with sunshade and a rear wing spoiler.

See Lancer highlight document for additional details on model features.

Mitsubishi “10-5-5” Warranty – Best Backed Cars in the World

Mitsubishi cars and sport utility vehicles are backed by a comprehensive “10-5-5” warranty. The powertrain is covered by a 10 year or 160,000 km limited warranty. The new vehicle limited warranty is covered for 5 years or 100,000 km. Lancer Evolution, Lancer Ralliart and Lancer Sportback Ralliart are backed by a comprehensive "5-3-5" warranty. The powertrain is covered by a 5 year or 100,000 km limited warranty. The new vehicle limited warranty is covered for 3 years or 60,000 km. The program also includes, on all Mitsubishi cars and sport utility vehicles, 24/7 emergency roadside assistance with free towing to the nearest authorized Mitsubishi retailer for warranty related repairs, for 5 years and unlimited km and an anti-corrosion/perforation limited warranty for any body sheet metal panel found to have developed perforation (metal rust-through) due to corrosion in normal use for 5 years and unlimited km.

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Media Contact
John Arnone
Manager, Public Relations