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Mitsubishi Motors July Sales Grow by 30%

Best July Performance Ever

Mississauga, ON – Aug. 1, 2017 – Last month’s vehicle sales represented the best ever July performance for Mitsubishi Motors since it was established in Canada in 2002. With 2,078 deliveries, the company surpassed last July by 30 per cent and recorded its fourth consecutive month of 2,000+ sales.

July’s strong performance was lead by the Mitsubishi RVR compact crossover at 642 sales, followed closely by the Mitsubishi Outlander compact sport utility at 639 sales. July also saw strength among the company’s car offerings with the Mitsubishi Lancer family of compact sedans at 522 sales, followed by 269 deliveries of the Mitsubishi Mirage subcompact hatchback and G4 sedan.

“July sales growth was spread evenly across Canada with our dealerships reporting strong showroom traffic. What’s most encouraging is the degree to which consumers arrive with irrefutable data on Mitsubishi Motors’ core strengths: value, quality and warranty protection,” said Kathryn Soubliere, senior manager, Sales Operations.

Soubliere also noted the company’s innovative 10-10-10 summer warranty offering has gained considerable traction. For a limited time, in addition to the company’s existing, industry-best 10-year/160,000 km powertrain warranty, Mitsubishi Motors is also providing 10-year/160,000 comprehensive coverage and 10-year/160,000 km roadside assistance.

Last month also saw the first customers finance and lease vehicles through Mitsubishi Motors Financial Services, the new captive finance company that is a division of Nissan Canada Finance.

Thus far in 2017 the company’s sales volume in Canada is up nearly 2% versus 2016.

Mitsubishi Motor Sales of Canada is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors with 91 dealerships across Canada. With a product range consisting of Lancer sedan and Sportback, Mirage hatchback and G4 sedan, RVR compact crossover, Outlander compact sport utility and the all-electric i-MiEV hatchback, MMSCAN supports its dealerships with a head office team and parts distribution centre -- both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small. In 2016, MMSCAN became the only automaker to partner with Breakfast Club of Canada with a goal of stimulating young minds and a brighter future in communities across the land.

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Media Contact
John Arnone
Manager, Public Relations