International News: MITSUBISHI MOTORS PARTNERS WITH WEST COAST CUSTOMS TO RE-CREATE THE CAR THAT STARTED IT ALL 100 YEARS AGO
April 27, 2017 — CYPRESS, Calif.
To celebrate its centennial anniversary, Mitsubishi Motors North America, Inc. (MMNA) is reaching back to its beginning. In partnership with West Coast Customs, Mitsubishi will re-create the vehicle that started it all, the Mitsubishi Model A, with the latest technology found in the brand in this century. West Coast Customs will build a current day Mitsubishi Model A with the looks of the original 1917 vehicle on the platform of the brand's most technologically advanced vehicle, the Outlander Plug-In Hybrid Electric Vehicle (PHEV).
"We're proud to be a 100-year-old brand with a rich heritage in the automotive landscape. The Mitsubishi Model A is the vehicle that paved the way for many other unique and exciting models over the years and we're excited to re-design it with West Coast Customs," said Francine Harsini, senior director, marketing at MMNA. "The Mitsubishi Model A will feature all the distinctive aspects of the 1917 vehicle, but will be built on the PHEV platform and offer the latest in automotive technology."
In 1917, the Mitsubishi Model A was the first car ever to be adorned with the three-diamond emblem when launched in Japan marking the beginning of a global automotive company that has now spanned a century of technological innovation. With the Model A, Mitsubishi's automotive history began with a 22-car production run of Japan's very first series of mass-produced vehicles.
West Coast Customs CEO and Founder, Ryan Friedlinghaus had this to say about the ground-breaking customization endeavor, "We are incredibly honored to have been chosen to take on this iconic build for Mitsubishi that celebrates the centennial anniversary of the company's first mass produced vehicle. It is an incredibly exciting opportunity to be able to integrate the history of the original Mitsubishi Model A with the technology of current-day Mitsubishi vehicles to recreate the Mitsubishi Model A. Team members in every department of West Coast Customs are super excited to be involved with this build - truly a piece of automotive history."
The vehicle is being built at the West Coast Customs facility in Burbank, CA and will be completed this summer. The build will be featured on an episode of Inside West Coast Customs, which airs on the Velocity network, Tuesdays, 9 PM PDT/EDT.
The Outlander PHEV is a perfect culmination of Mitsubishi's history of automotive excellence: 50 years of electromobility and decades of four-wheel drive technology honed on the international rally circuit. Featuring a highly efficient 2.0-liter gas engine and two high-performance electric motors, and Mitsubishi's superior Super All-Wheel Control (S-AWC) system, the Mitsubishi Outlander PHEV delivers SUV capabilities and EV fuel economy. For more information on Mitsubishi Motors and the Outlander PHEV visit media.mitsubishicars.com.
About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research and development, marketing, and sales for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 360 dealers. MMNA is leading the way in the development of highly efficient, affordably priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. 2017 marks the 100th year of Mitsubishi producing cars. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
About West Coast Customs
Founded in 1993 by Ryan Friedlinghaus, West Coast Customs is the premiere vehicle modification shop, internationally recognized for its original designs, beyond your imagination concepts, impeccable quality, cutting-edge technology and unparalleled craftsmanship. Recognized as the game-changing car customization phenomenon that was MTV's Pimp My Ride, West Coast Customs' pop culture status and appeal has catapulted worldwide with state-of-the-art West Coast Customs facilities now open in Dubai, Mexico, Germany, Malaysia, Russia, China and Japan. The West Coast Customs flagship 60,000 square foot facility, is headquartered in Burbank, CA with 12 leading-edge departments offering a range of extraordinary custom services for projects of any size, scope or budget.
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